Canvas
Wood is an Attitude
begin the journey
For PARÁL wood is a material, a culture, a philosophy and a way of life.
But wood must be studied, appreciated, understood and loved to be most appropriately recommended and used. For this it must be internalised and felt through a natural instinct.
That is not for everybody, but it is for PARÁL.
Our interlocutor is the designer: it is through you that PARÁL wood reaches private clients and general contractors.
Our interlocutor
The project is yours: we bring the material, the technique and full executive responsibility.
Together with you, PARÁL wood reaches those who will live the space.
Through you
High and ultra-high private commissions, followed with discretion and made to measure.
Through you
Contract furnishing, design studios and companies: coordinated execution, guaranteed timing.
Concept
No problem
We recognise the architect's complete authority over the project while assuming overall responsibility for its management and implementation — freeing the professional of bureaucratic, detailed costing and technical feasibility issues.
Only for you
No sampler containing standardised choices, but total freedom with regard to formats, wood types and finishes.
Like a tree: the crown that innovates, the trunk that sustains, the roots that know. And around them, a direction holding everything together.
Around the tree, discreetly, there is a direction: the Wood Master. Born of experience and a passion for wood, grown over time like a tree. The Wood Master coordinates Wood Designer, Wood Executive and Wood Lab, and guarantees that the final result corresponds exactly to the project.
The crown · innovation
Over and above research and development: expert and visionary professionals operating where innovation, research and the latest trends meet. Constant attention to ongoing evolution in design and lifestyles allows us to identify and develop new stylistic directions — giving free expression to your design ideas. Our Wood Wellness and Wood Experience processes lead us to rare and unfamiliar woods, to create and test finishes and new frontiers of materials.
Together we investigate new types of finish, bringing out the natural qualities of the material or creating new visual and colour effects.
We assess different juxtapositions of light and material, because every setting, every light, every structure is unique.
Rough, smooth, soft touch: the tactile experience is pure emotion. Wood has its own character and we develop it.
Never stop! We analyse future design, lifestyle and fashion trends and apply them in our stylistic research. We look beyond.
Wood: solid, changing and alive. We investigate the connection between natural essences and physical and mental well-being.
Creativity
The trunk · dependability and responsibility
The professional who assumes control of the overall operational management of the project — and the guarantor that the final result will correspond exactly to the original design. The Wood Executive coordinates the team and the schedule, motivates people and builds an open, positive environment that raises the performance of every phase.
Involvement from the preliminary phase, with technical and operational responsibility for installation and implementation.
Analysis of the critical aspects — location, construction, thermal — involved in the installation of your personalised project.
Technical survey of the base, the support structures and the heating systems, for optimal heat exchange and insulation.
Establishment of the project timeline and full control of the implementation schedule agreed with the client.
Responsibility for the final implementation, undertaken by specialised personnel fully briefed on the project specifications.
ConfidencePeace of mind
The roots · reliability and competence
A unique professional figure with a background in architecture, specialised in the world of wood — the primordial material which now encapsulates our sustainable future. The Wood Designer has intimate familiarity with this extraordinarily simple yet complex material and its natural and technological evolution, with an extreme sensitivity to ecological issues and a creative command of the myriad possibilities wood has to offer.
We consult experts in forest sciences to ensure environmental sustainability and identify suitable woodland areas for our materials.
Careful upstream selection of the raw material: technical analysis of the woods and their suitability for transformation.
Compliance with legislation and certification procedures throughout the production and finishing phases.
Preliminary technical analysis to determine the optimal production process for your project.
Technology and know-how applied to the choice of materials: strength, feasibility, installation and board sizing for your project.
Selected artisans with highly specialised know-how, such as the reclamation and working of antique or raw wood.
Sustainability as a valueSurface
Project
Parál · Wood is an attitude
The whole journey of wood converges in a single point: your project.